MUSE Acquisition Partners
INVESTING IN HUMAN CREATIVITY
Exceptional independent agencies deserve a better path to scale. We are acquiring a group of distinctive creative advertising agencies and related services companies while preserving the brands, cultures, and creative authority clients already value, and adding the capital, infrastructure and capabilities necessary for growth.
Mission
Advertising has entered its A24 moment.
The most respected independent creative companies possess what scaled networks struggle to manufacture: taste, talent, trusted relationships, and a distinct point of view.
Yet independence can constrain sustained investment in media, intelligence, data, measurement and business development. MUSE is designed to remove that constraint without erasing what made these agencies valuable.
About
Independent thinking.
Collective power.
We partner with agency owners who are ready to build on what they have already accomplished and want access to resources at a scale they cannot realize on their own.
Best-in-class creative agencies are driven by human talent pouring passion into countless late nights, with real tears and sometimes, yes, even blood (X-Acto accidents are common on a rushed deadline), all fueled by a relentless need to prove something.
MUSE innately recognizes and protects this sweat equity. Behind it, we add financial support, expanded resources, and a portfolio-wide growth team. Each company retains its brand and client relationships, with access to expanded capabilities that deliver results.
Our goal is simple; in the age of AI, we support agencies committed to the intersection of art and commerce, helping them build stronger businesses, deepen client relationships, and achieve deserved growth supported by enterprise-scale capabilities.
Holdings
A MUSE company.
More capabilities.
More possibilities.
Gesso Group brings production, strategy, and data together to serve the MUSE portfolio of agencies and their clients.
A resource for the entire portfolio, Gesso works alongside agency teams to extend their capabilities while keeping client relationships with the originating business. Gesso is the foundation that brings great thinking to life.
Production
Production Studio
Craft and delivery at scale. Shared talent, tools, and workflows to bring ideas to life across formats and channels. From video and film production to campaign deployment. All of the tools that support the creative process.
Strategy
Strategic Services
Clarity in an age of chaos. Customer insight, brand and portfolio strategy, and growth planning grounded in business needs on a global scale.
Data
Data Practice
Evidence for better decisions. Analytics, measurement, and data products that help clients understand performance, act with confidence, and make sense of world’s most valuable commodity.
Contact
Are you human?
Great. Let’s talk.
Interested in investing alongside MUSE, joining the portfolio, or working with our businesses?
Tell us a little about yourself and what you have in mind.